Created from a vision to make sustainable, healthy and tasty food more accessible. We believe that these conditions are the new standard in the food industry. Our ambition: healthy food affordable, accessible and attractive to everyone. That’s why we help our clients to a future-proof organization. We like to work with other professionals who complement our expertise, both from the retail field and the vegan industry.
Where does Floreer stand for?
Floreer comes from the Dutch verb “floreren”. In English known as flourishing. That is where Floreer Consultancy stands for: it lets companies flourish from doing business in plant-based foods. Next to that, it is related to “flora” (flowers and plants) and the first name of our founder Floor Buitelaar.
Growing up in an entrepreneurial family that has been active in retail for over a hundred years, retail was the daily topic of discussion at the kitchen table. It was therefore not a strange step to start working in retail from the age of eighteen. Graduated in Strategic Management (MSc) I fulfilled various trade marketing and category management roles within non-food and food retail before founding Floreer Consultany.
When I was twelve, I stopped eating meat myself and have dived into this flexitarian, vegetarian and vegan scene since then. In recent years I have proven myself as a commercial expert through various projects in the vegetarian, vegan and plant-based market. With the establishment of Floreer Consultancy I bring together my passion and experience in retail and vegan food. With this expertise, we let your company flourish (Floreer) in this market.